Tuesday, February 19, 2008

God! Why are Apple commercial songs so catchy?

For those wondering what song Apple decided to use in their new MacBook Air commercial:

It is New Soul by Yael Naim. Apple knows brand management. I just don't understand how they manage to pick such a catchy tune every time... does Steve Jobs keep track of the underground music scene?

In case you forgot what the commercial was: (hint: a laptop fits in a freakin envelop)

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